Jaipur Living uses its design blog to tell stories that highlight collaboration between farmers weavers, designers and clients. These long-form articles highlight the brand’s commitment to quality, its artisans, and their goal to do good while creating beauty.
J Vineyards & Winery Print & Social Media
An upscale winery in California's famous Russian River Valley, J Wines wanted to build loyalty among existing followers and reach new oenophiles. I crafted a no-snobs-allowed voice that the radiated warmth and laid-back elegance.
Capital Group Website
The nation's largest college savings plan, Capital Group's College America 529 had a great track record but a lukewarm relationship with investors. I helped translate complex investing information and into simple steps that helped real people start saving.
The Minnesota Orchestra Seasonal Print & Online Content
I researched, wrote and edited copy for this internationally acclaimed symphony (and hometown treasure) to promote the Minnesota Orchestra's LIVE, Holiday and Summer Series, and Classical series.
Breck Schools Viewbook
Breck sought to stand out in a crowded marketplace of private schools. I created a voice that spoke with pride, passion for intellectual, social, and emotional growth, and embraced the wholeness of the Breck experience.
La Marca Prosecco Media Kit
La Marca wanted to debut their new celebration kit with a splash. I worked with an amazing team to create a fun and bubbly media kit for their NYC launch party and worldwide sales team.
Luminore by La Marca Integrated Campaign
To launch La Marca’s flagship Prosecco Luminore. I worked with a team of sparkling artists to create social media, website, and marketing materials to support the launch and drive awareness online and in stores
Sephora Product Launches
An international prestige beauty retailer, Sephora debuts new products from big heritage and small startup brands. My playfully engaging copy supported product launches on social media, mobile and web.
Medical device manufacturer Amplifon wanted to position itself as an advocate and problem-solver. I used clear, upbeat , and empathic language that spoke to baby boomers about eliminating the stigma of hearing loss while exploring lifestyle-enhancing solutions.